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THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?
Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (2016), 21; 39-56. urn:nbn:hr:213:281950
Anić, Ivan-Damir

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Anić, I. D. (2016). THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?. Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (21), 39-56. Preuzeto s https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, Ivan Damir. "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?." Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, br. 21, 2016, str. 39-56. https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, Ivan Damir. "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?." Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru br. 21 (2016): 39-56. https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, I. D. (2016) 'THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?', Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (21), str. 39-56. Preuzeto s: https://urn.nsk.hr/urn:nbn:hr:213:281950 (Datum pristupa: 14.11.2024.)

Anić ID. THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?. Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru [Internet]. 30.01.2016. [pristupljeno 14.11.2024.];(21):39-56. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:213:281950

I. D. Anić, "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?", Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, br. 21, str. 39-56, Siječanj 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:213:281950. [Citirano: 14.11.2024.]

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Podaci o radu
Naslov (engleski)THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?
AutorIvan-Damir Anić
Autorova ustanovaEkonomski institut, Zagreb
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Consumer concerns for information privacy (CFIP) have become an important strategic issue for companies. In order to be successful companies develop consumer databases and use consumer information to develop customized products and services, and target potential consumers more effectively. However, the intensity and the volume of direct marketing communications, and the potential misuse of consumer personal data contribute to an increase in CFIP. As a result, consumers might protect their privacy, which may inhibit the growth of database marketing, direct marketing and e-commerce as well. The purpose of this paper is to examine and present the antecedents and consequences of CFIP in the context of database marketing. This paper introduces a theoretical model that examines the impacts of consumer attitudes towards database marketing on CFIP, and the effects of CFIP on willingness to provide information, purchase intentions and consumer purchases. The model posits that perceived ability to control information might alleviate the effects of unfavourable consumer attitudes towards database marketing on CFIP, while perceived usefulness of IT might reduce negative effects of CFIP on willingness to provide information, purchase intentions and actual purchases. Managerial implications are discussed in the paper.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeZavršna verzija rukopisa prihvaćena za objavljivanje (postprint)
Naslov časopisaZbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru
Brojčani podacibr. 21, str. 39-56
p-ISSN1840-3255
URN:NBNurn:nbn:hr:213:281950
Datum objave publikacije2016-01-30
ProjektŠifra: IP-2013-11-7913/HR
Financijer: HRZZ
Linija financiranja: IP
URL dokumentahttps://hrcak.srce.hr/204348
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2018-10-23 08:40:59