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Scientific paper - Original scientific paper
THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?
Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (2016), 21; 39-56. urn:nbn:hr:213:281950
Anić, Ivan-Damir

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Anić, I. D. (2016). THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?. Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (21), 39-56. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, Ivan Damir. "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?." Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, no. 21, 2016, pp. 39-56. https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, Ivan Damir. "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?." Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru no. 21 (2016): 39-56. https://urn.nsk.hr/urn:nbn:hr:213:281950

Anić, I. D. (2016) 'THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?', Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, (21), pp. 39-56. Available at: https://urn.nsk.hr/urn:nbn:hr:213:281950 (Accessed 08 December 2024)

Anić ID. THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?. Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru [Internet]. 2016 January 30 [cited 2024 December 08];(21):39-56. Available at: https://urn.nsk.hr/urn:nbn:hr:213:281950

I. D. Anić, "THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?", Zbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru, no. 21, pp. 39-56, January 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:281950. [Accessed: 08 December 2024]

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Metadata
Title (english)THE DEVELOPMENT OF DATABASE MARKETING: DOES CONSUMER INFORMATION PRIVACY MATTER?
AuthorIvan-Damir Anić
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Consumer concerns for information privacy (CFIP) have become an important strategic issue for companies. In order to be successful companies develop consumer databases and use consumer information to develop customized products and services, and target potential consumers more effectively. However, the intensity and the volume of direct marketing communications, and the potential misuse of consumer personal data contribute to an increase in CFIP. As a result, consumers might protect their privacy, which may inhibit the growth of database marketing, direct marketing and e-commerce as well. The purpose of this paper is to examine and present the antecedents and consequences of CFIP in the context of database marketing. This paper introduces a theoretical model that examines the impacts of consumer attitudes towards database marketing on CFIP, and the effects of CFIP on willingness to provide information, purchase intentions and consumer purchases. The model posits that perceived ability to control information might alleviate the effects of unfavourable consumer attitudes towards database marketing on CFIP, while perceived usefulness of IT might reduce negative effects of CFIP on willingness to provide information, purchase intentions and actual purchases. Managerial implications are discussed in the paper.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionAccepted version
Journal titleZbornik radova Ekonomskog fakulteta Sveučilišta u Mostaru
Numberingno. 21, pp. 39-56
p-ISSN1840-3255
URN:NBNurn:nbn:hr:213:281950
Publication2016-01-30
ProjectNumber: IP-2013-11-7913/HR
Funder: HRZZ
Funding stream: IP
Document URLhttps://hrcak.srce.hr/204348
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-10-23 08:40:59