prikaz prve stranice dokumenta Exploring consumers’ food-related decision-making style groups and their shopping behaviour
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Exploring consumers’ food-related decision-making style groups and their shopping behaviour
Economic research - Ekonomska istraživanja, 28 (2015), 1; 63-74. https://doi.org/10.1080/1331677X.2015.1022390
Anić, Ivan-Damir; Rajh, Edo; Piri Rajh, Sunčana

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Anić, I. D., Rajh, E. i Piri Rajh, S. (2015). Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja, 28. (1), 63-74. doi: 10.1080/1331677X.2015.1022390

Anić, Ivan Damir, et al. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja, vol. 28, br. 1, 2015, str. 63-74. https://doi.org/10.1080/1331677X.2015.1022390

Anić, Ivan Damir, Edo Rajh i Sunčana Piri Rajh. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja 28, br. 1 (2015): 63-74. https://doi.org/10.1080/1331677X.2015.1022390

Anić, I. D., Rajh, E. i Piri Rajh, S. (2015) 'Exploring consumers’ food-related decision-making style groups and their shopping behaviour', Economic research - Ekonomska istraživanja, 28(1), str. 63-74. doi: 10.1080/1331677X.2015.1022390

Anić ID, Rajh E, Piri Rajh S. Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja [Internet]. 20.12.2015. [pristupljeno 15.11.2024.];28(1):63-74. doi: 10.1080/1331677X.2015.1022390

I. D. Anić, E. Rajh i S. Piri Rajh, "Exploring consumers’ food-related decision-making style groups and their shopping behaviour", Economic research - Ekonomska istraživanja, vol. 28, br. 1, str. 63-74, Prosinac 2015. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:213:025666. [Citirano: 15.11.2024.]

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Podaci o radu
Naslov (engleski)Exploring consumers’ food-related decision-making style groups and their shopping behaviour
AutorIvan-Damir Anić
MBZ: 224214
AutorEdo Rajh
MBZ: 241781
AutorSunčana Piri Rajh
Autorova ustanovaEkonomski institut, Zagreb
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
The purpose of this research is to develop consumer typology, classify consumers by using food-related decision-making styles and link the resulting typology with consumer shopping behaviour. A modified Sproles and Kendall’s CSI instrument was used to identify decision-making styles in food-product context in Croatia. The data obtained from the survey was analysed using factor, cluster and ANOVA analyses. Three groups of consumers were identified: Recreational, Novelty-driven and Economic consumers. The study confirms that food-related consumers’ decision-making (CDM) styles can be used for market segmentation. Significant differences among groups were found for monthly food expenditure, expenditure at main retailers and expenditure on major trips. Marketers should take into account the characteristics of the identified groups while developing marketing programmes.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEconomic research - Ekonomska istraživanja
Brojčani podacivol. 28, br. 1, str. 63-74
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2015.1022390
URN:NBNurn:nbn:hr:213:025666
Datum objave publikacije2015-12-20
URL dokumentahttp://hrcak.srce.hr/171484
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Zaštićeno autorskim pravom.
Datum i vrijeme pohrane2017-10-24 12:54:11