prikaz prve stranice dokumenta Differences in consumer decision-making styles among selected south-east European countries
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Differences in consumer decision-making styles among selected south-east European countries
Economic research - Ekonomska istraživanja, 29 (2016), 1; 665-681. https://doi.org/10.1080/1331677X.2016.1193949
Anić, Ivan-Damir; Ciunova-Shuleska, Anita; Piri Rajh, Sunčana; Rajh, Edo; Bevanda, Arnela

Citirajte ovaj rad

Anić, I. D., Ciunova Shuleska, A., Piri Rajh, S., Rajh, E. i Bevanda, A. (2016). Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja, 29. (1), 665-681. doi: 10.1080/1331677X.2016.1193949

Anić, Ivan Damir, et al. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja, vol. 29, br. 1, 2016, str. 665-681. https://doi.org/10.1080/1331677X.2016.1193949

Anić, Ivan Damir, Anita Ciunova Shuleska, Sunčana Piri Rajh, Edo Rajh i Arnela Bevanda. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja 29, br. 1 (2016): 665-681. https://doi.org/10.1080/1331677X.2016.1193949

Anić, I. D., et al. (2016) 'Differences in consumer decision-making styles among selected south-east European countries', Economic research - Ekonomska istraživanja, 29(1), str. 665-681. doi: 10.1080/1331677X.2016.1193949

Anić ID, Ciunova Shuleska A, Piri Rajh S, Rajh E, Bevanda A. Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja [Internet]. 22.12.2016. [pristupljeno 15.11.2024.];29(1):665-681. doi: 10.1080/1331677X.2016.1193949

I. D. Anić, A. Ciunova Shuleska, S. Piri Rajh, E. Rajh i A. Bevanda, "Differences in consumer decision-making styles among selected south-east European countries", Economic research - Ekonomska istraživanja, vol. 29, br. 1, str. 665-681, Prosinac 2016. [Online]. Dostupno na: https://urn.nsk.hr/urn:nbn:hr:213:821928. [Citirano: 15.11.2024.]

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Podaci o radu
Naslov (engleski)Differences in consumer decision-making styles among selected south-east European countries
AutorIvan-Damir Anić
MBZ: 224214
AutorAnita Ciunova-Shuleska
AutorSunčana Piri Rajh
AutorEdo Rajh
MBZ: 241781
AutorArnela Bevanda
Autorova ustanovaEkonomski institut, Zagreb
Znanstveno / umjetničko
područje, polje i grana		DRUŠTVENE ZNANOSTI
Ekonomija
Sažetak (engleski)
Fast changes in retailing and complex consumer decision-making processes have increased the need for additional investigation of differences and similarities in consumer decision-making styles (CDMS) in various countries. This paper tests the reliability and validity of Sproles and Kendall’s Consumer Style Inventory (CSI) instrument, identifies and compares CDMS in Croatia, Bosnia and Herzegovina and Macedonia (FYR). Data obtained from surveys conducted among university students in observed countries (n = 1.206) were analysed by using exploratory and confirmatory factor analyses and the analysis of variance (ANOVA). The results provided support for six factors, which means that the original US eight-model cannot be fully applied in this region. Croatian consumers are the least brand-conscious and novelty-fashion conscious. Macedonian consumers are the most quality-conscious, brand-conscious, novelty-fashion conscious, recreational shopping conscious and brand-loyal, while Bosnian consumers are the most confused by overchoice. The traits of price consciousness and impulsiveness were not tested because of lack of reliability among items. The paper provides guidelines for marketers on how to position and more effectively advertise their products and services in analysed countries.
Ključne riječi (engleski)
Jezikengleski
Vrsta publikacijeZnanstveni rad - Izvorni znanstveni rad
Status objaveObjavljen
Vrsta recenzijeRecenziran
Verzija publikacijeObjavljena verzija rada (izdavačev PDF)
Naslov časopisaEconomic research - Ekonomska istraživanja
Brojčani podacivol. 29, br. 1, str. 665-681
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2016.1193949
URN:NBNurn:nbn:hr:213:821928
Datum objave publikacije2016-12-22
URL dokumentahttp://hrcak.srce.hr/171751
Vrsta resursaTekst
Prava pristupaOtvoreni pristup
Uvjeti korištenjaIkona licence Imenovanje 3.0 (CC BY 3.0)
Datum i vrijeme pohrane2017-10-23 11:56:53