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Scientific paper - Original scientific paper
Exploring consumers’ food-related decision-making style groups and their shopping behaviour
Economic research - Ekonomska istraživanja, 28 (2015), 1; 63-74. https://doi.org/10.1080/1331677X.2015.1022390
Anić, Ivan-Damir; Rajh, Edo; Piri Rajh, Sunčana

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Anić, I. D., Rajh, E. & Piri Rajh, S. (2015). Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja, 28. (1), 63-74. doi: 10.1080/1331677X.2015.1022390

Anić, Ivan Damir, et al. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja, vol. 28, no. 1, 2015, pp. 63-74. https://doi.org/10.1080/1331677X.2015.1022390

Anić, Ivan Damir, Edo Rajh and Sunčana Piri Rajh. "Exploring consumers’ food-related decision-making style groups and their shopping behaviour." Economic research - Ekonomska istraživanja 28, no. 1 (2015): 63-74. https://doi.org/10.1080/1331677X.2015.1022390

Anić, I. D., Rajh, E. and Piri Rajh, S. (2015) 'Exploring consumers’ food-related decision-making style groups and their shopping behaviour', Economic research - Ekonomska istraživanja, 28(1), pp. 63-74. doi: 10.1080/1331677X.2015.1022390

Anić ID, Rajh E, Piri Rajh S. Exploring consumers’ food-related decision-making style groups and their shopping behaviour. Economic research - Ekonomska istraživanja [Internet]. 2015 December 20 [cited 2024 December 05];28(1):63-74. doi: 10.1080/1331677X.2015.1022390

I. D. Anić, E. Rajh and S. Piri Rajh, "Exploring consumers’ food-related decision-making style groups and their shopping behaviour", Economic research - Ekonomska istraživanja, vol. 28, no. 1, pp. 63-74, December 2015. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:025666. [Accessed: 05 December 2024]

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Metadata
Title (english)Exploring consumers’ food-related decision-making style groups and their shopping behaviour
AuthorIvan-Damir Anić
MBZ: 224214
AuthorEdo Rajh
MBZ: 241781
AuthorSunčana Piri Rajh
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this research is to develop consumer typology, classify consumers by using food-related decision-making styles and link the resulting typology with consumer shopping behaviour. A modified Sproles and Kendall’s CSI instrument was used to identify decision-making styles in food-product context in Croatia. The data obtained from the survey was analysed using factor, cluster and ANOVA analyses. Three groups of consumers were identified: Recreational, Novelty-driven and Economic consumers. The study confirms that food-related consumers’ decision-making (CDM) styles can be used for market segmentation. Significant differences among groups were found for monthly food expenditure, expenditure at main retailers and expenditure on major trips. Marketers should take into account the characteristics of the identified groups while developing marketing programmes.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEconomic research - Ekonomska istraživanja
Numberingvol. 28, no. 1, pp. 63-74
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2015.1022390
URN:NBNurn:nbn:hr:213:025666
Publication2015-12-20
Document URLhttp://hrcak.srce.hr/171484
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-24 12:54:11