prikaz prve stranice dokumenta Differences in consumer decision-making styles among selected south-east European countries
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Scientific paper - Original scientific paper
Differences in consumer decision-making styles among selected south-east European countries
Economic research - Ekonomska istraživanja, 29 (2016), 1; 665-681. https://doi.org/10.1080/1331677X.2016.1193949
Anić, Ivan-Damir; Ciunova-Shuleska, Anita; Piri Rajh, Sunčana; Rajh, Edo; Bevanda, Arnela

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Anić, I. D., Ciunova Shuleska, A., Piri Rajh, S., Rajh, E. & Bevanda, A. (2016). Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja, 29. (1), 665-681. doi: 10.1080/1331677X.2016.1193949

Anić, Ivan Damir, et al. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja, vol. 29, no. 1, 2016, pp. 665-681. https://doi.org/10.1080/1331677X.2016.1193949

Anić, Ivan Damir, Anita Ciunova Shuleska, Sunčana Piri Rajh, Edo Rajh and Arnela Bevanda. "Differences in consumer decision-making styles among selected south-east European countries." Economic research - Ekonomska istraživanja 29, no. 1 (2016): 665-681. https://doi.org/10.1080/1331677X.2016.1193949

Anić, I. D., et al. (2016) 'Differences in consumer decision-making styles among selected south-east European countries', Economic research - Ekonomska istraživanja, 29(1), pp. 665-681. doi: 10.1080/1331677X.2016.1193949

Anić ID, Ciunova Shuleska A, Piri Rajh S, Rajh E, Bevanda A. Differences in consumer decision-making styles among selected south-east European countries. Economic research - Ekonomska istraživanja [Internet]. 2016 December 22 [cited 2024 December 05];29(1):665-681. doi: 10.1080/1331677X.2016.1193949

I. D. Anić, A. Ciunova Shuleska, S. Piri Rajh, E. Rajh and A. Bevanda, "Differences in consumer decision-making styles among selected south-east European countries", Economic research - Ekonomska istraživanja, vol. 29, no. 1, pp. 665-681, December 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:821928. [Accessed: 05 December 2024]

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Metadata
Title (english)Differences in consumer decision-making styles among selected south-east European countries
AuthorIvan-Damir Anić
MBZ: 224214
AuthorAnita Ciunova-Shuleska
AuthorSunčana Piri Rajh
AuthorEdo Rajh
MBZ: 241781
AuthorArnela Bevanda
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Fast changes in retailing and complex consumer decision-making processes have increased the need for additional investigation of differences and similarities in consumer decision-making styles (CDMS) in various countries. This paper tests the reliability and validity of Sproles and Kendall’s Consumer Style Inventory (CSI) instrument, identifies and compares CDMS in Croatia, Bosnia and Herzegovina and Macedonia (FYR). Data obtained from surveys conducted among university students in observed countries (n = 1.206) were analysed by using exploratory and confirmatory factor analyses and the analysis of variance (ANOVA). The results provided support for six factors, which means that the original US eight-model cannot be fully applied in this region. Croatian consumers are the least brand-conscious and novelty-fashion conscious. Macedonian consumers are the most quality-conscious, brand-conscious, novelty-fashion conscious, recreational shopping conscious and brand-loyal, while Bosnian consumers are the most confused by overchoice. The traits of price consciousness and impulsiveness were not tested because of lack of reliability among items. The paper provides guidelines for marketers on how to position and more effectively advertise their products and services in analysed countries.
Keywords (english)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEconomic research - Ekonomska istraživanja
Numberingvol. 29, no. 1, pp. 665-681
p-ISSN1331-677X
e-ISSN1848-9664
DOIhttps://doi.org/10.1080/1331677X.2016.1193949
URN:NBNurn:nbn:hr:213:821928
Publication2016-12-22
Document URLhttp://hrcak.srce.hr/171751
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution 3.0 Unported (CC BY 3.0) icon
Created on2017-10-23 11:56:53