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Scientific paper - Original scientific paper
TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR
Ekonomski pregled, 69 (2018), 2; 89-105. urn:nbn:hr:213:468308
Mihić, Mirela; Anić, Ivan-Damir; Kursan Milaković, Ivana

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Mihić, M., Anić, I. D. & Kursan Milaković, I. (2018). TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled, 69. (2), 89-105. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:468308

Mihić, Mirela, et al. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled, vol. 69, no. 2, 2018, pp. 89-105. https://urn.nsk.hr/urn:nbn:hr:213:468308

Mihić, Mirela, Ivan Damir Anić and Ivana Kursan Milaković. "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR." Ekonomski pregled 69, no. 2 (2018): 89-105. https://urn.nsk.hr/urn:nbn:hr:213:468308

Mihić, M., Anić, I. D. and Kursan Milaković, I. (2018) 'TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR', Ekonomski pregled, 69(2), pp. 89-105. Available at: https://urn.nsk.hr/urn:nbn:hr:213:468308 (Accessed 17 April 2024)

Mihić M, Anić ID, Kursan Milaković I. TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR. Ekonomski pregled [Internet]. 2018 April 24 [cited 2024 April 17];69(2):89-105. Available at: https://urn.nsk.hr/urn:nbn:hr:213:468308

M. Mihić, I. D. Anić and I. Kursan Milaković, "TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR", Ekonomski pregled, vol. 69, no. 2, pp. 89-105, April 2018. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:468308. [Accessed: 17 April 2024]

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Metadata
Title (english)TIME SPENT SHOPPING AND CONSUMER CLOTHING PURCHASING BEHAVIOUR
Title (croatian)VRIJEME PROVEDENO U KUPNJI I PONAŠANJE KUPACA NA TRŽIŠTU ODJEĆE
AuthorMirela Mihić
AuthorIvan-Damir Anić
AuthorIvana Kursan Milaković
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confirmatory factor analyses, and structural equation modelling (SEM). The major findings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinants and consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.
Abstract (croatian)
Glavna svrha rada sastoji se od istraživanja značaja različitih prediktora i ponašajućih ishoda za potrošačevu percepciju vremena provedenog u kupnji odjevnih predmeta. Istraživane varijable su uključivale spol, dob, prihod, modnu osviještenost i vizualni merchandising, dok su ishodi obuhvatili broj kupljenih odjevnih predmeta. Podaci, prikupljeni ispitivanjem potrošača u Hrvatskoj, su analizirani korištenjem eksplorativne i konfirmativne faktorske analize, te modeliranja strukturnih jednadžbi (SEM). Rezultati istraživanja pokazuju da vizualni merchandising ima najveći i pozitivni utjecaj na vrijeme povedeno u kupnji. Prema očekivanjima, potrošači ženskog spola i mlađi potrošači provode više vremena u kupnji za razliku od potrošača muškog spola i potrošača starije dobi. Što se tiče ishoda, vrijeme provedeno u kupnji pozitivno je povezano s kupnjom. Istraživanje je vršeno u određenom vremenskom razdoblju, a tijekom ekonomske krize u Republici Hrvatskoj kada su potrošači trošili manje novca na modne proizvode. Istraživanje pruža uvid u odrednice i ishode značajne za čimbenik vremenskog izdatka, te može pomoći modnim prodavačima na malo pri uspješnom oblikovanju maloprodajnih strategija s ciljem ohrabrivanja potrošača na veću potrošnju u modnim trgovinama, a što posljedično dovodi do većeg obujma prodaje.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski pregled
Numberingvol. 69, no. 2, pp. 89-105
p-ISSN0424-7558
e-ISSN1848-9494
URN:NBNurn:nbn:hr:213:468308
Publication2018-04-24
Document URLhttps://hrcak.srce.hr/199306
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2018-12-11 09:24:19