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Change of consumers’ attitudes in response to an online privacy violation incident
Radni materijali EIZ-a, (2022), 2; 5-25. urn:nbn:hr:213:094136
Škrinjarić, Bruno; Budak, Jelena; Rajh, Edo

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Škrinjarić, B., Budak, J. & Rajh, E. (2022). Change of consumers’ attitudes in response to an online privacy violation incident. Radni materijali EIZ-a, (2), 5-25. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:094136

Škrinjarić, Bruno, et al. "Change of consumers’ attitudes in response to an online privacy violation incident." Radni materijali EIZ-a, no. 2, 2022, pp. 5-25. https://urn.nsk.hr/urn:nbn:hr:213:094136

Škrinjarić, Bruno, Jelena Budak and Edo Rajh. "Change of consumers’ attitudes in response to an online privacy violation incident." Radni materijali EIZ-a no. 2 (2022): 5-25. https://urn.nsk.hr/urn:nbn:hr:213:094136

Škrinjarić, B., Budak, J. and Rajh, E. (2022) 'Change of consumers’ attitudes in response to an online privacy violation incident', Radni materijali EIZ-a, (2), pp. 5-25. Available at: https://urn.nsk.hr/urn:nbn:hr:213:094136 (Accessed 07 December 2024)

Škrinjarić B, Budak J, Rajh E. Change of consumers’ attitudes in response to an online privacy violation incident. Radni materijali EIZ-a [Internet]. 2022 [cited 2024 December 07];(2):5-25. Available at: https://urn.nsk.hr/urn:nbn:hr:213:094136

B. Škrinjarić, J. Budak and E. Rajh, "Change of consumers’ attitudes in response to an online privacy violation incident", Radni materijali EIZ-a, no. 2, pp. 5-25, 2022. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:094136. [Accessed: 07 December 2024]

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Metadata
Title (english)Change of consumers’ attitudes in response to an online privacy violation incident
AuthorBruno Škrinjarić https://orcid.org/0000-0002-5969-1948
AuthorJelena Budak https://orcid.org/0000-0003-3739-4704
AuthorEdo Rajh
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
This research examines consumers’ attitudes towards the Internet and consumer behavior after they had experienced an online privacy violation incident. This issue is assessed by applying the concept of resilience and coping strategies in reaction to stress. The focus of this empirical research is change in consumers’ attitudes and behavior online. Our analysis is performed on a survey data collected from Croatian Internet users who had experienced online privacy violation. The model was estimated by OLS and order probit method. Results show that highly resilient consumers are more likely to continue to use the Internet as frequently as before an online privacy violation incident or even more frequently. Additionally, consumers with higher resilience are also more likely not to increase their level of cautiousness after an online privacy violation incident and are more likely not to change their attitude towards the Internet. Consumers with higher online privacy awareness and online privacy concern are more likely to increase their cautiousness on the Internet after the online privacy violation incident.
Keywords (english)
Languageenglish
Publication typeOther - Other
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleRadni materijali EIZ-a
Numberingno. 2, pp. 5-25
e-ISSN1847-7844
URN:NBNurn:nbn:hr:213:094136
Publication2022
Document URLhttps://hrcak.srce.hr/275111
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-05 13:34:36