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Scientific paper - Original scientific paper
DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA
Ekonomski pregled, 67 (2016), 5; 377-398. urn:nbn:hr:213:702325
Anić, Ivan - Damir; Škare, Vatroslav; Kursan Milaković, Ivana

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Anić, I. D., Škare, V. & Kursan Milaković, I. (2016). DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA. Ekonomski pregled, 67. (5), 377-398. Retrieved from https://urn.nsk.hr/urn:nbn:hr:213:702325

Anić, Ivan Damir, et al. "DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA." Ekonomski pregled, vol. 67, no. 5, 2016, pp. 377-398. https://urn.nsk.hr/urn:nbn:hr:213:702325

Anić, Ivan Damir, Vatroslav Škare and Ivana Kursan Milaković. "DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA." Ekonomski pregled 67, no. 5 (2016): 377-398. https://urn.nsk.hr/urn:nbn:hr:213:702325

Anić, I. D., Škare, V. and Kursan Milaković, I. (2016) 'DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA', Ekonomski pregled, 67(5), pp. 377-398. Available at: https://urn.nsk.hr/urn:nbn:hr:213:702325 (Accessed 20 April 2024)

Anić ID, Škare V, Kursan Milaković I. DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA. Ekonomski pregled [Internet]. 2016 December 19 [cited 2024 April 20];67(5):377-398. Available at: https://urn.nsk.hr/urn:nbn:hr:213:702325

I. D. Anić, V. Škare and I. Kursan Milaković, "DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA", Ekonomski pregled, vol. 67, no. 5, pp. 377-398, December 2016. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:213:702325. [Accessed: 20 April 2024]

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Title (english)DETERMINANTS AND BEHAVIOURAL CONSEQUENCES OF ONLINE PRIVACY CONCERNS AMONG YOUNG CONSUMERS IN CROATIA
Title (croatian)ODREDNICE I POSLJEDICE NA PONAŠANJE I ZABRINUTOST MLADIH POTROŠAČA ZA ONLINE PRIVATNOST U HRVATSKOJ
AuthorIvan - Damir Anić
MBZ: 224214
AuthorVatroslav Škare
AuthorIvana Kursan Milaković
Author's institutionThe Institute of Economics, Zagreb
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Online privacy concerns have been recognised as an important driver of the growth of digital economy. Although new information and communication technologies are changing business practices significantly and offer new business opportunities, they also raise online privacy concerns. Major issue is to determine how to decrease online privacy concerns and increase consumer confidence in interacting with companies in the online environment. This research seeks to identify influential factors that affect online privacy concerns and their consequences for consumer behaviour. The data collected from student sample were analysed by using exploratory and confirmatory factor analyses, and structural equation modelling. Results indicate that third-party seal assurance, previous online experience, time spent online and gender significantly affect privacy concerns, while consumer attitudes towards relationship marketing and income were not shown to have significant impact. When designing privacy policy, marketers should take into consideration those factors to alleviate privacy concerns, which will in turn increase purchases over the Internet. Managerial implications are discussed in the paper.
Abstract (croatian)
Online privatnost je prepoznata kao važan čimbenik rasta digitalne ekonomije. Iako nova informatička i komunikacijska tehnologija znatno mijenja poslovnu praksu i nudi nove poslovne mogućnosti, ona također utječe na zabrinutost potrošača za njihovu online privatnost. Glavno pitanje je kako smanjiti zabrinutost za online privatnost i povećati povjerenje potrošača u interakciji s poduzećima u online okruženju. Ovo istraživanje je usmjereno prema identificiranju ključnih čimbenika koji utječu na zabrinutost potrošača za online privatnost i na utjecaj te zabrinutosti na ponašanje potrošača. Podaci prikupljeni anketiranjem studenata analizirani su primjenom eksplorativne i konfirmativne faktorske analize, i modeliranjem strukturnih jednadžbi. Rezultati pokazuju da oznake osiguranja od rizika, prethodno iskustvo na Internetu, vrijeme koje se provede na Internetu i spol statistički značajno utječu na zabrinutost za privatnost, dok se stavovi potrošača prema marketingu odnosa s potrošačima i dohodak nisu pokazali statistički značajnima. Prilikom kreiranja politike zaštite privatnosti, poduzeća bi trebala uzeti u obzir ove čimbenike kako bi se smanjila zabrinutost potrošača za privatnost i povećale kupnje preko Interneta. U radu se diskutiraju implikacije ovog istraživanja za menadžment.
Keywords (english)
Keywords (croatian)
Languageenglish
Publication typeScientific paper - Original scientific paper
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski pregled
Numberingvol. 67, no. 5, pp. 377-398
p-ISSN0424-7558
e-ISSN1848-9494
URN:NBNurn:nbn:hr:213:702325
Publication2016-12-19
Document URLhttp://hrcak.srce.hr/170967
Type of resourceText
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2017-10-23 13:38:18